World Breastfeeding Week 1 - 7 August

It's World Breastfeeding Week and TinyLife joins charities and Health professionals across the globe to promote breastfeeding.  

Highlighting the importance of supporting a breastfeeding mum and her baby, Janet Calvert, the PHA’s lead for breastfeeding, said: “Breastfeeding isn’t just a one-person task. Yes it’s the mums who feed, but when fathers, partners, families, workplaces, and communities show their support, mums are more likely to start breastfeeding and continue breastfeeding for longer.

“Quite simply, mother’s milk is the healthier choice for mum and baby. So when you decide to breastfeed, you’re giving your baby a wonderful start in life.

“The greatest benefits are to be gained by feeding your baby breastmilk and nothing else for the first six months of life, and then continuing to breastfeed after your baby starts taking solid food. But any period of breastfeeding at all, however short, will benefit you and your baby.”

“Breastfeeding can help protect babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as asthma, cardiovascular disease and type 2 diabetes in later life. Breastfeeding also helps to create a close bond between mother and child.

“We also know that breastfeeding can reduce the mother’s risk of developing breast and ovarian cancer.

“Support to help mums get started with breastfeeding can be crucial and all maternity units in Northern Ireland have been designated as ‘Baby Friendly’ by the UNICEF UK Baby Friendly Initiative.

“Once mums leave hospital, support is available from more than 100 breastfeeding support groups across Northern Ireland; through peer support volunteers, who are mums who have breastfed and, provide mother-to-mother support to those on their breastfeeding journey; and from breastfeeding counsellors who have been trained to provide extra support.

“But we all have a role in supporting breastfeeding mums-– whether that is through encouragement to a partner, friend, sister, or daughter who is feeding, bringing them a drink, preparing meals, doing housework, or protecting them from others’ negativity towards breastfeeding, these things all mean a lot to a mum who can then get on with feeding their baby.”

Details of the TinyLife breast pump loan service supported by PHA can be found